United Arab Emirates, 1^st November 2009 - Cinnabon, the creators of the world’s most famous cinnamon rolls, operated in the UAE by Cravia, took part in the UAE’s Clean Up the World campaign which took place over the weekend.

Clean Up the World is a global initiative of volunteers across every continent working together to ensure the environment’s future. It provides the perfect opportunity for communities to unite to take practical measures to help tackle environmental issues such as climate change on a global scale.

"We have a very strong commitment to the environment and Clean Up the World has given us the perfect opportunity to take our environmental efforts out into the community," said Cravia CEO, Walid Hajj. "Cravia and all our staff are very passionate about the things we can do to help improve our environment so this was great way for us to help make a difference.”

20 people from Cravia’s Cinnabon team participated in the four day event which was spearheaded in the UAE by Dubai Municipality.