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2008 is not just another new year for us. It is the beginning of a whole new era. Our family has a new name, a new identity and a dynamic new vision that will propel us to greater heights of success. We had to tell the world how proud we were of this transition and we did it in a style that truly reflects our aspirations. The venue was Crowne Plaza, Dubai. The day, 10th March 2008. This big event saw the birth of Cravia (earliest URD) and we did in our own unique style. Our new name reflects the vibrant personality of the company and its staff. We are Cravia because we are modern, young, unusual and aggressive so we want a name that will reflect us. Cravia is a change we will cherish. As Cravia we will fulfil the craving for international cuisine. We will be imaginative and innovative to evolve a work culture that makes each one us a vital member of the team. And last but not the least, these superior objectives will ensure that we are raved about by our customers, associates and also as an employer of repute. |
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